KICX Country 91.7 Sudbury launched on Aug 18, 2008 is a country music station owned by Larche Communications Inc. owned by Paul Larche. Mick Weaver is the current General Manager at station. CRTC gave yes to Larche on July 12, 2007 for setting up a station using a frequency of 91.7 MHz and an ERP of 50,000 w. Competing applications by William Wrightsell, Haliburton Broadcasting, Joco Communications and others were not entertained by the CRTC. Larche owned New Country format radio would target the audiences between the ages of 25 and 64. After some testing and some official audio checks on July 28, 2008 the KICX 91.7 FM was on air on Aug 18, 2008.
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